MI PRIMER AHORRO
(MY FIRSTSAVINGS)
MI PRIMER AHORRO
(MY FIRST SAVINGS)
COMPANY: Principal México
GOAL
GOAL
The project aims to create an innovative digital experience for children aged 4 to 9, allowing them to learn about finance in a playful and educational way. The goal is to improve brand image with current customers by providing an attractive and memorable experience. Latest design and technology trends, along with rigorous research and usability testing, will be implemented to ensure a high-quality final product that positively impacts the lives of children and their families.
The project aims to create an innovative digital experience for children aged 4 to 9, allowing them to learn about finance in a playful and educational way. The goal is to improve brand image with current customers by providing an attractive and memorable experience. Latest design and technology trends, along with rigorous research and usability testing, will be implemented to ensure a high-quality final product that positively impacts the lives of children and their families.
SOLUTION
SOLUTION
SOLUTION
It is an educational game aimed at children aged 4 to 9, featuring an axolotl character named Xoli. Children can complete different challenges related to financial topics and earn virtual payments for household tasks. The points earned in the game can be used to improve their character and Xoli. The game combines education with entertainment.
It is an educational game aimed at children aged 4 to 9, featuring an axolotl character named Xoli. Children can complete different challenges related to financial topics and earn virtual payments for household tasks. The points earned in the game can be used to improve their character and Xoli. The game combines education with entertainment.
SOLUTION
It is an educational game aimed at children aged 4 to 9, featuring an axolotl character named Xoli. Children can complete different challenges related to financial topics and earn virtual payments for household tasks. The points earned in the game can be used to improve their character and Xoli. The game combines education with entertainment.
RESULTS
RESULTS
Expanding Principal's product portfolio to an untapped market, not explored by competitors.
Expanding Principal's product portfolio to an untapped market, not explored by competitors.
Designing a parent administrator version and a version for the child
Designing a parent administrator version and a version for the child
100% of the survey respondents found the proposal very attractive.
100% of the survey respondents found the proposal very attractive.
Nine out of ten parents would use the application as a tool for managing their children's money.
Nine out of ten parents would use the application as a tool for managing their children's money.
PROCESS
PROCESS
Thank you, it's amazing! The prototype has reached a level we didn't expect
Cyril Gedeon- Innovation leader
Cyril Gedeon
Innovation leader