MI PRIMER AHORRO

(MY FIRSTSAVINGS)

MI PRIMER AHORRO

(MY FIRST SAVINGS)

COMPANY: Principal México

GOAL

GOAL

The project aims to create an innovative digital experience for children aged 4 to 9, allowing them to learn about finance in a playful and educational way. The goal is to improve brand image with current customers by providing an attractive and memorable experience. Latest design and technology trends, along with rigorous research and usability testing, will be implemented to ensure a high-quality final product that positively impacts the lives of children and their families.

The project aims to create an innovative digital experience for children aged 4 to 9, allowing them to learn about finance in a playful and educational way. The goal is to improve brand image with current customers by providing an attractive and memorable experience. Latest design and technology trends, along with rigorous research and usability testing, will be implemented to ensure a high-quality final product that positively impacts the lives of children and their families.

SOLUTION

SOLUTION

SOLUTION

It is an educational game aimed at children aged 4 to 9, featuring an axolotl character named Xoli. Children can complete different challenges related to financial topics and earn virtual payments for household tasks. The points earned in the game can be used to improve their character and Xoli. The game combines education with entertainment.

It is an educational game aimed at children aged 4 to 9, featuring an axolotl character named Xoli. Children can complete different challenges related to financial topics and earn virtual payments for household tasks. The points earned in the game can be used to improve their character and Xoli. The game combines education with entertainment.

SOLUTION

It is an educational game aimed at children aged 4 to 9, featuring an axolotl character named Xoli. Children can complete different challenges related to financial topics and earn virtual payments for household tasks. The points earned in the game can be used to improve their character and Xoli. The game combines education with entertainment.

RESULTS

RESULTS

Expanding Principal's product portfolio to an untapped market, not explored by competitors.

Expanding Principal's product portfolio to an untapped market, not explored by competitors.

Designing a parent administrator version and a version for the child

Designing a parent administrator version and a version for the child

100% of the survey respondents found the proposal very attractive.

100% of the survey respondents found the proposal very attractive.

Nine out of ten parents would use the application as a tool for managing their children's money.

Nine out of ten parents would use the application as a tool for managing their children's money.

PROCESS

PROCESS

Thank you, it's amazing! The prototype has reached a level we didn't expect


Cyril Gedeon- Innovation leader 

Cyril Gedeon

Innovation leader 

3

Iterations

2

Months

3

Prototypes

12

Tests

Born to innovate

© 2023 BTI All rights reserved.

Born to innovate

© 2023 BTI All rights reserved.

Born to innovate

© 2023 BTI All rights reserved.

Born to innovate

© 2023 BTI All rights reserved.

Born to innovate

© 2023 BTI All rights reserved.

MI PRIMER AHORRO

(MY FIRSTSAVINGS)

COMPANY: Principal México

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