BTI

Born to Innovate

Home

Cases

Meet BTI

Born to Innovate

Product Discovery Consultancy

DO YOU WANT TO UNCOVER AND UNDERSTAND
NEW BUSINESS OPPORTUNITIES THROUGH
THE PERSPECTIVE OF YOUR USER?

"The test of all knowledge is experiment. Experiment is the sole judge of the scientific truth"

Business Hypothesis/

Design Business

experiment

Initial assumptions about how a business will operate and its revenue generation model, which are tested and validated through experiments and market testing.

Big Data and

Small Data Analisis

The examination of large complex data sets for meaningful insights and patterns.

Opportunity

Concept Prototype

This prototype helps to visualize and validate the viability of the opportunity before investing significant resources in its full development.

Opportunities

Uncovering

The discovery of opportunities seeks to identify niches, unmet needs or new trends that can become competitive advantages.

Business Hypothesis/

Design Business

experiment

Initial assumptions about how a business will operate and its revenue generation model, which are tested and validated through experiments and market testing.

Big Data and

Small Data Analisis

The examination of large complex data sets for meaningful insights and patterns.

Opportunities

Uncovering

The discovery of opportunities seeks to identify niches, unmet needs or new trends that can become competitive advantages.

Opportunity

Concept Prototype

This prototype helps to visualize and validate the viability of the opportunity before investing significant resources in its full development.

Business Hypothesis/

Design Business

experiment

Initial assumptions about how a business will operate and its revenue generation model, which are tested and validated through experiments and market testing.

Big Data and

Small Data Analisis

The examination of large complex data sets for meaningful insights and patterns.

Opportunity

Concept Prototype

This prototype helps to visualize and validate the viability of the opportunity before investing significant resources in its full development.

Opportunities

Uncovering

The discovery of opportunities seeks to identify niches, unmet needs or new trends that can become competitive advantages.

We define the target audience

We clearly and precisely identify and describe the specific group of people to whom the product or service is directed. This includes demographic characteristics, behaviors, needs and preferences, in order to better understand who we are targeting.

We design the product as if it existed

We create a visual and functional representation of the product or service as if it were already fully developed.

We build the data collection tools

We develop the necessary tools and methods to collect relevant and valuable data about the target audience and their needs.

We define the target audience

We launch a campaign to collect data

We implement a marketing and communication strategy to disseminate the product or service among the target audience and collect significant data. This may involve advertising campaigns, promotions, participation in events or other actions to attract attention and engage users in the data collection process.

Fast as leopards, profound as wails

Our lean and disciplined methodology enables us to collect and analyze both big and small data and providing a thorough analysis of any business hypotheses.

BACK