GOAL
GOAL
Optimize the processes of the executives who carry out a constant accompaniment to the establishments where the brand's products are used and accompanied by the traceability and integration of all the roles in the solution. Strengthening the presence and sales of the brand through demonstrations and tastings of Unilever products.
Optimize the processes of the executives who carry out a constant accompaniment to the establishments where the brand's products are used and accompanied by the traceability and integration of all the roles in the solution. Strengthening the presence and sales of the brand through demonstrations and tastings of Unilever products.
SOLUTION
SOLUTION
PWA platform that was developed to monitor Pull executives' routes and effectiveness in each point of sale. Improved time management tools for daily, weekly and monthly schedule.
PWA platform that was developed to monitor Pull executives' routes and effectiveness in each point of sale. Improved time management tools for daily, weekly and monthly schedule.
RESULTS
RESULTS
Optimize the processes of the executives who carry out a constant accompaniment
Optimize the processes of the executives who carry out a constant accompaniment
100% digital catalog and recipe book
100% digital catalog and recipe book
90% increase in daily visits due to the efficiency in managing routes and availability of establishments.
90% increase in daily visits due to the efficiency in managing routes and availability of establishments.
100% optimization of the visits' reschedule system by traffic algorithms and the importance of the establishment.
100% optimization of the visits' reschedule system by traffic algorithms and the importance of the establishment.
PROCESS
PROCESS
Thanks to the prototyping process and the interaction sections, they developed an innovative platform solution for the company that has been complemented with constant updates successfully.
Thanks to the prototyping process and the interaction sections, they developed an innovative platform solution for the company that has been complemented with constant updates successfully.
Carlos Londoño - Free Trade Manager.